While eating some ice cream this past weekend, it occurred to me that I could do no better than to feature the guys whose foundation’s mission statement is “to make the world a better place by empowering [its] employees to use available resources to support and encourage organizations that are working towards eliminating the underlying causes of environmental and social problems.”
Ben Cohen and Jerry Greenfield started their ice cream company in 1978. Ten mega-profitable years later, they released a flavor whose proceeds went to help save the rain forest, and contracted a bakery for their brownie chunks that employed and empowered disadvantaged workers.
Approaching their 30th anniversary, they support a variety of causes, including programs to feed the hungry, and one to help small and mid-sized farmers remain gainfully employed. And their website offers up 50 ways to promote peace.
So yay for these “boys” who think outside the box. While offering up tasty flavors like Cherry Garcia, Imagine Whirled Peace and my personal favorite, Phish Food.
What do you think about Ben & Jerry’s?
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